Co-op Bank Celebrates Advertising History with a Futuristic Twist

Pittsfield Cooperative Bank (Co-op Bank) is bringing the past into the future with its "Where’s the Action?" campaign, a bold reimagining of its classic, hand-illustrated advertisements from 60 years ago. By pairing the original headline with newly created advertising images—crafted using cutting-edge artificial intelligence (AI)—the bank is blending nostalgia with modern innovation.

Decades ago, Pittsfield Cooperative Bank’s ads stood out for their charming, hand-drawn illustrations that captured the energy and spirit of the community. Now, six decades later, the bank is honoring that legacy by fusing timeless creativity with today’s technology. By using AI to generate fresh visuals while preserving the original ad concept and headline, the campaign bridges generations—celebrating craftsmanship, employees, and the evolution of banking.

In a fresh twist, the AI-generated visuals feature Co-op Bank employees engaged in their personal passions—whether it's coaching, carpentry, volunteering, astrology, or sports—highlighting their dedication both inside and outside the bank. This unique approach not only pays tribute to the original handcrafted ads but also showcases the personalities and talents that make the bank a true community institution.

“These ads were more than just marketing; they were a testament to creativity and connection with our customers and community during that era,” said Ray E. Smith, Vice President, Marketing at Co-op Bank. “By breathing new life into them with AI-generated imagery, we’re proving that the action has always been here—past, present, and future.”

The campaign launches May 1^st with in-branch exhibits showcasing the vintage and AI-enhanced ads, followed by a rollout across print, social media, and digital platforms. This unique blend of old and new gives long-time customers and new audiences alike a fresh look at the evolution of advertising while reinforcing the bank’s continued commitment to innovation.

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About Pittsfield Cooperative Bank:

Incorporated in 1889, Pittsfield Cooperative Bank (Co-op Bank) is a community-focused financial institution dedicated to providing personalized banking solutions to individuals and businesses. As an independent, full-service community bank with a commitment to local decision-making, it has a deep history of supporting residents, regional businesses, arts and cultural venues, and not-for-profit organizations through its products, services, sponsorships, donations, and volunteer initiatives. Pittsfield Cooperative Bank has branch offices and ATMs in Pittsfield, Dalton, Great Barrington, and Hinsdale. In 2022, Co-op Bank was named one of the 50 Fastest Growing Commercial Lenders in Massachusetts and the top bank headquartered in the Berkshires by Banker & Tradesman. Member FDIC. Member DIF. Equal Opportunity Lender.