Watson Promoted to VP, Commercial Lending

Pittsfield Cooperative Bank (Co-op Bank) proudly announces the promotion of Sierra King Watson to Vice President, Commercial Lending. In her new commercial role, Watson will spearhead efforts to support local businesses, delivering tailored business banking and lending solutions to help foster growth and strengthen the regional economy.

Watson, a dedicated member of the Co-op Bank team, has built a strong reputation for her personalized approach to commercial lending, working closely with business owners to understand their unique goals and challenges. Her deep knowledge of commercial finance and real estate, combined with her commitment to community-focused banking, has made her an invaluable asset to both the Bank and the businesses it serves.

With fifteen years of banking and lending experience, Watson has consistently demonstrated exceptional leadership and expertise in structuring financing packages to support a wide range of business needs — from real estate and equipment loans to lines of credit and business expansion funding.

“Sierra’s promotion is a well-earned recognition of her exceptional work ethic, strong client relationships, and commitment to our values as a community bank,” said Mike Ferry, SVP, Commercial Banking. “Her ability to combine financial expertise with a genuine understanding of our local business community makes her a perfect fit for this elevated role.”

In her new position, Watson will continue to develop and expand the Bank’s commercial lending portfolio, ensuring local businesses have access to the financial tools they need to thrive. She will also play a key role in shaping new lending initiatives and enhancing processes at Pittsfield Cooperative Bank.

A Berkshire county native, Watson resides locally with her husband and family. She has been actively involved in various community organizations including the Southern Berkshire Chamber Board of Directors where she is serving her second year as president.

###

About Pittsfield Cooperative Bank:
Incorporated in 1889, Pittsfield Cooperative Bank (Co-op Bank) is a community-focused financial institution dedicated to providing personalized banking solutions to individuals and businesses. As an independent, full-service community bank with a commitment to local decision-making, it has a deep history of helping residents, regional businesses, arts and cultural venues, and not-for-profit organizations through its products, services, sponsorships, donations, and volunteering to assist their financial well-being. Pittsfield Cooperative Bank has branch offices and ATMs located in Pittsfield, Dalton, Great Barrington, and Hinsdale. Co-op Bank was named one of the 50 Fastest Growing Commercial Lenders in Massachusetts and the first of all banks headquartered in the Berkshires by Banker & Tradesman in 2022. Member FDIC. Member DIF. Equal Opportunity Lender.