Co-op Bank Promotes Sayers to AVP, Branch Manager

Pittsfield Cooperative Bank (Co-op Bank) is pleased to announce the promotion of Felicia Sayers to Assistant Vice President, Branch Manager of the Williams Street branch. In this role, Sayers will oversee all branch operations, lead and develop staff, and continue delivering the high level of personalized service customers have come to expect.  

Sayers joined Co-op Bank in July 2025 as assistant branch manager of the South Street branch, and quickly made a positive impact through leadership, operational expertise, and dedication to customer service. Felicia’s ability to support team development while maintaining strong performance standards helped drive success within the branch. 

Sayers has extensive banking experience, including previous roles at Greylock Federal Credit Union and TD Bank, supervising teams, managing branch operations, and consistently earning recognition for customer satisfaction and sales performance.  

“Felicia has proven herself to be a strong leader with a deep commitment to both our customers and her colleagues,” said Dana Robb, SVP, Retail Banking & Operations. “Her passion for community banking and her ability to build meaningful relationships make her the ideal person to lead our Williams Street branch.” 

Beyond professional accomplishments, Sayers is deeply involved in the Berkshire community, volunteering for more than a decade with local organizations, including Labor Lenten of Love, Berkshire Dream Center, Habitat for Humanity’s Women’s Build, and Thanksgiving Angels, among others.